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Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China

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文摘 Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
来源 Journal of Mountain Science ,2018,15(8):1711-1727 【核心库】
DOI 10.1007/s11629-017-4708-1
关键词 Tourism motivation ; Visitor segmentation ; Ecotourism ; Changbai Mountain ; Biosphere Reserve ; Principal components analysis
地址

1. Institute of Applied Ecology, Chinese Academy of Sciences, Key Laboratory of Forest Ecology and Management, Chinese Academy of Sciences, Shenyang, 110016  

2. College of Economics and Management, Shenyang Agricultural University, Shenyang, 100866  

3. Changbai Mountain Academy of Sciences, Changbai Mountain Protection and Development Zone, Erdaobaihe, 133613

语种 英文
文献类型 研究性论文
ISSN 1672-6316
学科 社会科学总论
基金 supported by Open Research Fund Program of Changbai-Mountain Academy of Sciences ;  National Fund Nurture Program of College of Economics and Management in SYAU ;  National Natural Science Foundation Youth Fund Program of China ;  Chinese Academy of Sciences Visiting Professorship for Senior International Scientists
文献收藏号 CSCD:6315075

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