不对称信息下权力结构对自有品牌引入的影响
Impacts of power structure on the store brand entry with asymmetric information
查看参考文献38篇
|
文摘
|
自有品牌引入问题在不同权力结构下得到了广泛的研究.本文从需求信息不对称的角度综合考虑两种权力结构(零售商领导和制造商领导)下零售商引入自有品牌问题的特点和相互之间的关系.研究结果表明,引入自有品牌对于制造商和零售商利润的变化在不同权力结构下有着不同的影响.当需求信息在企业间存在差异时,供应链成员作为市场领导者的先动优势可能会消失,零售商和制造商作为市场追随者能够获得更高的利润.最后,从信息管理的角度发现,市场参与者对于信息获取能力的偏好和供应链成员之间的信息共享在不同权力结构下也有着显著差异. |
|
其他语种文摘
|
Prior literature has studied extensively on store brand entry under different power structures between the national-brand manufacturer and the retailer.This paper considers the characteristic and the relationship between two alternative Stackelberg games (manufacturer-led and retailer-led) with store brand entry under an asymmetric demand scenario where the retailer possesses the private demand information.The results show that the impacts of the store brand on the players' profits under each Stackelberg games are different.In addition,when the information is asymmetric,the first-mover advantage for the firms may disappear and they can obtain more profits when acting as the follower.Finally,the players' preference for informational acquisition capability and the information sharing between firms also show some significant differences between different power structures. |
|
来源
|
系统工程理论与实践
,2021,41(8):2056-2075 【核心库】
|
|
DOI
|
10.12011/SETP2020-2278
|
|
关键词
|
自有品牌引入
;
权力结构
;
不对称信息
|
|
地址
|
1.
浙江财经大学工商管理学院, 杭州, 310018
2.
中山大学岭南学院, 广州, 510275
|
|
语种
|
中文 |
|
文献类型
|
研究性论文 |
|
ISSN
|
1000-6788 |
|
学科
|
社会科学总论 |
|
基金
|
国家自然科学基金
;
中山大学中央高校基本科研业务费专项资金
|
|
文献收藏号
|
CSCD:7039803
|
参考文献 共
38
共2页
|
|
1.
Pasternack B A. Optimal pricing and return policies for perishable commodities.
Marketing Science,2008,27(1):133-140
|
CSCD被引
13
次
|
|
|
|
|
2.
Private label manufacturers association.
PLMA's 2016 private label yearbook,2016
|
CSCD被引
1
次
|
|
|
|
|
3.
Nielsen A C.
Global private label report: The rise of the value-conscious shopper,2011
|
CSCD被引
1
次
|
|
|
|
|
4.
Ru J. Does a store brand always hurt the manufacturer of a competing national brand?.
Production and Operations Management,2015,24(2):272-286
|
CSCD被引
19
次
|
|
|
|
|
5.
El-Ansary A L. Power measurement in the distribution channel.
Journal of Marketing Research,1972,9(1):47-52
|
CSCD被引
17
次
|
|
|
|
|
6.
Shi R. Impacts of power structure on supply chains with uncertain demand.
Production and Operations Management,2013,22(5):1232-1249
|
CSCD被引
20
次
|
|
|
|
|
7.
Choi S C. Price competition in a channel structure with a common retailer.
Marketing Science,1991,10(4):271-296
|
CSCD被引
99
次
|
|
|
|
|
8.
Lee E. Vertical strategic interaction: Implications for channel pricing strategy.
Marketing Science,1997,16(3):185-207
|
CSCD被引
30
次
|
|
|
|
|
9.
McGuire T. An industry equilibrium analysis of downstream vertical integration.
Marketing Science,1983,2(2):161-191
|
CSCD被引
88
次
|
|
|
|
|
10.
Coughlan A T.
Marketing channels,2006
|
CSCD被引
3
次
|
|
|
|
|
11.
Choi S. Price competition and store competition: Store brands vs. national brand.
European Journal of Operational Research,2013,225(1):166-178
|
CSCD被引
18
次
|
|
|
|
|
12.
Dunne D. The new appeal of private labels.
Harvard Business Review,1999,77(3):41-42
|
CSCD被引
1
次
|
|
|
|
|
13.
Bustillo M.
Best buy expands private-label brands,2019
|
CSCD被引
1
次
|
|
|
|
|
14.
Mills D E. Why retailers sell private labels.
Journal of Economics & Management Strategy,1995,4(3):509-528
|
CSCD被引
11
次
|
|
|
|
|
15.
Narasimhan C. Private labels and the channel relationship: A cross-category analysis.
The Journal of Business,1998,71(4):573-600
|
CSCD被引
8
次
|
|
|
|
|
16.
Corstjens M. Building store loyalty through store brands.
Journal of Marketing Research,2000,37(3):281-291
|
CSCD被引
7
次
|
|
|
|
|
17.
Raju J S. The introduction and performance of store brands.
Management Science,1995,41(6):957-978
|
CSCD被引
17
次
|
|
|
|
|
18.
刘竞. 信息不对称下零售商自有品牌引入问题研究.
管理科学学报,2019,22(9):39-51
|
CSCD被引
9
次
|
|
|
|
|
19.
Sayman S. Positioning of store brands.
Marketing Science,2002,21(4):378-397
|
CSCD被引
10
次
|
|
|
|
|
20.
Choi S C. Private label positioning: Quality versus feature differentiation from the national brand.
Journal of Retailing,2006,82(2):79-93
|
CSCD被引
10
次
|
|
|
|
|
了解气象卫星更多信息，请访问