心理账户基本特征的影响因素
Influential Factors of Basic Features of Mental Accounting
查看参考文献37篇
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文摘
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心理账户是指个体对经济行为进行编辑,分类,预算以及评估的过程.心理账户中的基本特征主要包括享乐主义编辑,非替代性和局部账户.这些特征又受到一些因素的影响,如享乐主义编辑受事件框架和个体差异的影响,非替代性和预算控制受模糊性的影响,局部账户受价值原始水平,语义联系程度和评价方法的影响.未来对心理账户的研究需要进一步探讨心理账户特征的普遍性,心理账户的机制及其文化差异 |
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其他语种文摘
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Mental accounting describes the entire process of coding, categorizing, budgeting and evaluating. The basic features of mental accounting include hedonic editing, non-fungibility and topical account. These features are influenced by some factors, such as hedonic editing which is influenced by frame and individual differences, non-fungibility and mental budgeting which is influenced by "malleable" factors, topic account which is influenced by original value, semantic relatedness and evaluation methods. Research in the future needs to explore the generalization, underlying mechanism, and cultural differences of mental accounting |
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来源
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心理科学进展
,2011,19(1):124-131 【核心库】
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关键词
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心理账户
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享乐主义编辑
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非替代性
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预算
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自我控制
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地址
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华中师范大学心理学院, 湖北省人的发展与心理健康重点实验室, 武汉, 430079
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语种
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中文 |
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文献类型
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研究性论文 |
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ISSN
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1671-3710 |
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学科
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社会科学总论 |
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文献收藏号
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CSCD:4117526
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