碳交易背景下供应链运营决策的演化博弈分析
Evolutionary game analysis of supply chain operations decision under the background of carbon trading
查看参考文献26篇
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文摘
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考虑消费者低碳偏好,研究在碳限额交易政策下制造商主导的二级供应链中制造商的减排和零售商的低碳营销策略.利用Stackelberg博弈模型,构建制造商和零售商的博弈支付矩阵,并利用演化博弈理论分析得到演化稳定策略,最后对二元均衡策略进行仿真分析.研究表明:是否会存在演化稳定策略与碳交易价格有关.影响演化稳定策略的因素有消费者碳减排量敏感系数,消费者营销努力敏感系数.随着碳减排量敏感系数和营销努力敏感系数的变化,会出现多种演化稳定策略.研究发现消费者碳减排量敏感系数和营销努力敏感系数低于某一阈值,相关部门可以通过提高消费者环保意识来促使制造商和零售商朝着有利于减排的方向演化.但是当其高于这一阈值时,反而会适得其反.研究还发现当碳交易价格低于一定值时,系统存在唯一均衡策略,碳限额交易政策能有效地促进制造商向减排而零售商向低碳营销的方向演化. |
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其他语种文摘
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Considering the scenario of consumers' low-carbon preference, this paper studies manufacturers' emission reduction and retailers' low-carbon marketing strategies in the secondary supply chain dominated by manufacturer under the carbon cap-and-trade policy. Firstly, using the Stackelberg game model, the game payment matrix of manufacturer and retailer is constructed. Then the evolutionary stability strategy is obtained by using evolutionary game theory. Finally, the Matlab tool is used to simulate and analyze the binary equalization strategy. The results show that the existence of an evolutionary stabilization strategies is related to the carbon trading price. The factors that affect the evolutionary stabilization strategy include consumer carbon emission sensitivity coefficient, consumer marketing effort sensitivity coefficient, cost coefficient, etc. With the change of the coefficients, there will be a variety of evolutionary stabilization strategies. The study found that consumers' carbon sensitivity and marketing effort sensitivity are below a certain threshold, and relevant departments can promote manufacturers and retailers to evolve in favor of emission reduction by raising consumers' environmental awareness. However, when they are above this threshold, they will be counterproductive. It is also found that when the carbon trading price is lower than a certain value, the system has a unique equilibrium strategy, and the carbon cap-and-trade policy can effectively promote the evolution of manufacturers to emission reduction and retailers to low-carbon marketing. |
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来源
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系统工程理论与实践
,2021,41(5):1272-1281 【核心库】
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DOI
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10.12011/SETP2019-1395
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关键词
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低碳供应链
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演化博弈
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运营决策
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碳减排
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地址
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太原科技大学经济管理学院, 太原, 030024
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语种
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中文 |
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文献类型
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研究性论文 |
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ISSN
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1000-6788 |
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学科
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社会科学总论 |
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基金
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国家自然科学基金
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国家教育部人文社会科学研究青年项目
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山西省回国留学人员科研项目
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山西省研究生优秀创新项目
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文献收藏号
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CSCD:6983344
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