考虑等待时间的网约车与出租车均衡定价研究
Research on the equilibrium pricing of online car-hailing and taxi services considering the waiting time
查看参考文献40篇
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文摘
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针对网约车和出租车的出行服务竞争,用等待时间刻画影响需求的服务质量,考虑网约车服务质量高于/低于出租车服务质量两种情景,探讨两种服务共存的条件及均衡定价策略.研究结果表明:当总网络外部性为正时,两种服务需较高差异化才能实现共存;而当总网络外部性为负时,无需其他条件约束,两种服务皆可共存.通过算例分析,分析了网约车服务等待时间对消费者剩余的影响以及参数对两种服务共存条件的影响.此外,借鉴参照依赖理论描述出租车司机在竞争市场中的获利感知,提出基于服务质量差异的网约车管制措施.研究结论为网约车服务定价和监管策略提供了一定的管理启示. |
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其他语种文摘
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In view of competition between the online car-hailing service and taxi service,this paper uses the waiting time to characterize the service quality that affects the demand and considers two scenarios,i.e.,the service quality of online taxi service is higher or lower than that of taxi service,in order to explore the condition of coexistence of the two services and the equilibrium pricing.The result shows that the two services can coexist with a higher differentiation when the total network externality is positive.While,when the total network externality is negative,the two services can coexist without other constraints.This paper also uses numerical examples to analyze the influence of the factors such as the waiting time of the online car-hailing service on the consumer surplus and the coexistence condition of the two services.In addition,this paper characterizes the taxi drivers' profit in the competitive market based on the reference dependence theory.And it proposes the regulation policy of the online car-hailing service according to the difference of service quality.The conclusion provides several managerial implications for pricing and regulation strategy of the online car-hailing service. |
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来源
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系统工程理论与实践
,2020,40(5):1229-1241 【核心库】
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DOI
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10.12011/1000-6788-2018-2092-13
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关键词
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分享经济
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网约车服务
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出租车服务
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等待时间
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定价策略
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管制策略
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地址
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1.
天津大学管理与经济学部, 天津, 300072
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天津理工大学管理学院, 天津, 300384
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语种
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中文 |
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文献类型
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研究性论文 |
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ISSN
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1000-6788 |
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学科
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社会科学总论 |
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基金
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国家自然科学基金
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文献收藏号
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CSCD:6793897
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