消费行为研究中的联合分析法
Conjoint Analysis in Consumer Research
查看参考文献26篇
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文摘
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联合分析(Conjoint Analysis)是一种定量的研究消费者选择偏好的方法.虽然从它诞生到现在只有40年的历史,但它对消费者行为学的影响很大,它的发展更是日新月异.文章首先介绍了联合分析的基本概念,然后重点阐述了联合分析的原理、步骤和发展历程,最后对联合分析的发展方向作了一个简要概括. |
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其他语种文摘
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The conjoint analysis is a quantificatdonal method of studying the consumers' preferences. It has been playing a more and more important role on consumer behavior since its origination, and it has been developing rapidly in no more than forty years. This paper firstly introduces the basic concept of conjoint analysis, then focuses on its principle, process and development, and finally makes a brief summary of its future direction. |
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来源
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心理科学进展
,2005,13(1):97-106 【扩展库】
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关键词
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联合分析
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偏好模型
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正交设计
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产品模拟
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地址
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中国科学院心理研究所, 北京, 100101
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语种
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中文 |
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文献类型
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研究性论文 |
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ISSN
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1671-3710 |
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学科
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社会科学总论 |
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文献收藏号
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CSCD:1910777
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