心理词汇法在品牌人格研究中的应用
The Application of Mental Lexical Method in Brand Personality Research
查看参考文献38篇
|
文摘
|
心理词汇法源于旱期对特质词的研究,它以人们对特定事物进行评价所用的词汇为研究对象,能够概括出看似纷乱复杂的心理词汇的内在规律.在品牌人格研究中,其应用范围主要集中在品牌人格维度的提取和品牌特质的研究两个方面.心理词汇法已经不仅仅局限于对词汇进行整理分析,许多相关学科的研究方法,如反应时方法,内隐态度的测量等都被吸收和利用进来;同时,心理词汇法也被应用到品牌人格的其他相关方面,如品牌延伸,品牌定位等. |
|
其他语种文摘
|
Rooted in the early research of trait-word, mental lexical method is used to reveal the inner nature of subjects by analyzing the words which are able to evaluate specific individual or object. In brand personality studies, mental lexical method mainly focuses on the dimensions or key traits of brand personality. So far, many other methods have been combined into mental lexical method, such like reaction time test and implicit attitude test from interrelated fields. Mental lexical method is also applied to the studies of brand extension, brand positioning and some other fields related to brand personality. |
|
来源
|
心理科学进展
,2009,17(2):460-466 【扩展库】
|
|
关键词
|
心理词汇法
;
品牌人格
;
人格
|
|
地址
|
中国科学院心理研究所, 北京, 100101
|
|
语种
|
中文 |
|
文献类型
|
研究性论文 |
|
ISSN
|
1671-3710 |
|
学科
|
社会科学总论 |
|
基金
|
国家自然科学基金重点项目
;
国家自然科学基金面上项目
|
|
文献收藏号
|
CSCD:3617565
|
参考文献 共
38
共2页
|
|
1.
傅俊清. 品牌人格研究述评.
心理科学,2004,27:347-349
|
CSCD被引
2
次
|
|
|
|
|
2.
黄圣兵. 品牌个性维度的本土化研究.
南开管理评论,2003,1:4-9
|
CSCD被引
1
次
|
|
|
|
|
3.
陈红(译).
人格科学,2001
|
CSCD被引
1
次
|
|
|
|
|
4.
徐长庚. 国内消费者对本国品牌个性认知的实证研究.
宜春学院学报(社会科学),2006,28:73-76
|
CSCD被引
1
次
|
|
|
|
|
5.
张俊妮. 品牌个性与消费者个性相关关系的实证研究.
经济科学,2005(6):103-112
|
CSCD被引
5
次
|
|
|
|
|
6.
Aaker,J. Dimensions of brand personality.
JOURNAL OF MARKETING RESEARCH,1997,34:347-356
|
CSCD被引
47
次
|
|
|
|
|
7.
Aaker,J.L. Consumption symbols as carriers of culture:A study of Japanese and Spanish brand personality constucts.
Journal of Personality and Social Psychology,2001,81:492-508
|
CSCD被引
3
次
|
|
|
|
|
8.
Aitchison,J.
Words in the Mind:an Introduction to the Mental Lexicon,1987
|
CSCD被引
2
次
|
|
|
|
|
9.
Allport,G W. Trait-names:A psycho-lexical study.
Psychological Monographs,47,No,211,1936
|
CSCD被引
1
次
|
|
|
|
|
10.
Austin,J.R. A re-examination of the gencralizability of the Aakcr brand personality measurement framework.
Journal of Strategic Mmagement,2003,11:77-92
|
CSCD被引
2
次
|
|
|
|
|
11.
Beck,S.J. The Rorschach technique:A manual for a projective method of personality diagnosis.
Psychological Bulletin,1943,40:144-146
|
CSCD被引
1
次
|
|
|
|
|
12.
Block,J.
The Q-sort method in personality assessment and psychiatric research,1961
|
CSCD被引
1
次
|
|
|
|
|
13.
Boanjak,M. Dimensions of brand personality attributions:A person-centric approach in the German cultural context.
Social Behavior & Personality:An International Journal,2007,35:303-316
|
CSCD被引
1
次
|
|
|
|
|
14.
Bozinoff,L. Recall and recognition memory for product attributes and benefits.
ADVANCES IN CONSUMER RESEARCH,1984,11:348-352
|
CSCD被引
1
次
|
|
|
|
|
15.
Briggs,S.R. The role of factor analysis in the development and evaluation of personality scales.
JOURNAL OF PERSONALITY,1986,54:106-148
|
CSCD被引
30
次
|
|
|
|
|
16.
Burger,J.M.
人格心理学,2005
|
CSCD被引
1
次
|
|
|
|
|
17.
Caprara,G.V. Brand personality:How to make the metaphor fit?.
JOURNAL OF ECONOMIC PSYCHOLOGY,2001,22:377-395
|
CSCD被引
2
次
|
|
|
|
|
18.
Carusna,A. Psychometric propmies of the brand personality scale:Evidence from a business school.
Psychological Reports,2007,100:789-794
|
CSCD被引
1
次
|
|
|
|
|
19.
Fennis,B.M. You are what you wear:Brand personality influences on consumer impression formation.
JOURNAL OF BUSINESS RESEARCH,2007,60:634-639
|
CSCD被引
6
次
|
|
|
|
|
20.
Gardner,B. The product and the brand.
Harvard Business Review,1955,33(3/4):33-39
|
CSCD被引
1
次
|
|
|
|
|
了解气象卫星更多信息，请访问